I met with the FedEx brand team in Memphis as Technical Director for Mindspace. As technical director I led our team on strategy, game design, user experience, and managed the technical build-out of a web-based course on customer service training that was built in the Fathom platform.
The “HERO” program consists of minimal reading, micro-transactions, and simple games to boost customer service training quickly. As you explore the world as a FedEx employee you unlock pieces of information unique to that region.
Using WebGL, my team was able to create a “3D” environment to explore, find easter eggs, and launch into activities.